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Gestaltung

In: Das Video-Content-Playbook

Author

Listed:
  • Jürg Steudler

  • Bart Wasem

Abstract

Zusammenfassung Im elften Kapitel widmen wir uns nun dem Thema Motion Branding – der Manifestation der Marke im bewegten Bild. Durch gezielt eingesetzte Stimmungen, Schnitt-Techniken, typografische Animationen, ikonische Bildwelten und visuelle Stilelemente wird die Persönlichkeit einer Marke nicht nur sichtbar, sondern auch spürbar. Die grafische Ausprägung davon, Motion Design, hat sich im Zuge der digitalen Transformation zu einem zentralen Werkzeug in der Markenkommunikation entwickelt.

Suggested Citation

  • Jürg Steudler & Bart Wasem, 2025. "Gestaltung," Springer Books, in: Das Video-Content-Playbook, chapter 0, pages 171-197, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49724-8_11
    DOI: 10.1007/978-3-658-49724-8_11
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