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Video Content heute und morgen

In: Das Video-Content-Playbook

Author

Listed:
  • Jürg Steudler

  • Bart Wasem

Abstract

Zusammenfassung Im ersten Kapitel werfen wir einen grundlegenden Blick auf das Thema Video Content: Was versteht man darunter, welches Ziel verfolgt dieses Buch, und auf welcher systematischen Grundlage baut es auf? Wir zeigen, wie vielseitig Video Content in der Kommunikation einsetzbar ist (nahezu überall) und erklären, warum Videos in Ihrer Kommunikation eine Sonderstellung einnehmen sollten. In einem kompakten Rückblick zeichnen wir nach, wie sich Video Content zu dem entwickelt hat, was er heute ist, und stellen fest, dass Film seit jeher intensiv für die Werbung genutzt wurde. Wir heben die zentralen Stärken des Mediums hervor und wagen abschließend einen Ausblick in eine Zukunft, die – nicht zuletzt durch Künstliche Intelligenz – spannende neue Möglichkeiten eröffnet.

Suggested Citation

  • Jürg Steudler & Bart Wasem, 2025. "Video Content heute und morgen," Springer Books, in: Das Video-Content-Playbook, chapter 0, pages 3-25, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49724-8_1
    DOI: 10.1007/978-3-658-49724-8_1
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