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Die systematische Geschäftsmodell-Validierung als Erfolgsfaktor in der Bewertung von Startups

In: Praxishandbuch Digitales Management

Author

Listed:
  • Hannes Schubert

    (Pforzheim University)

  • Dennis Schlegel

    (Reutlingen University)

Abstract

Zusammenfassung Die Bewertung von Startup-Unternehmen stellt aufgrund ihrer spezifischen Charakteristika, insbesondere des fehlenden historischen Datenmaterials, eine Herausforderung dar. Klassische Bewertungsmethoden stoßen hier an ihre Grenzen. Der Lean-Startup-Ansatz bietet mit seinem Fokus auf die Validierung von Geschäftsmodellhypothesen eine vielversprechende Alternative. Das in diesem Beitrag vorgestellte Lean-Startup-Valuation-Model integriert Erkenntnisse aus dem Lean-Startup-Prozess in die Bewertung von Startups. Der Validierungsgrad zentraler Geschäftsmodellhypothesen wird als zentraler Faktor für die Risikobemessung und den daraus resultierenden Abschlag im Unternehmenswert herangezogen.

Suggested Citation

  • Hannes Schubert & Dennis Schlegel, 2026. "Die systematische Geschäftsmodell-Validierung als Erfolgsfaktor in der Bewertung von Startups," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 223-235, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49581-7_29
    DOI: 10.1007/978-3-658-49581-7_29
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