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Entwicklung eines digitalen Geschäftsmodells

In: Praxishandbuch Digitales Management

Author

Listed:
  • Thomas Gaiser

    (Freiberuflicher Produktmanager und Berater, Digital Business Model Transformation)

Abstract

Zusammenfassung In einer Zeit ständiger Veränderungen und großer technologischer Fortschritte ist die Entwicklung digitaler Geschäftsmodelle ein Schlüssel zum langfristigen Erfolg. Herkömmliche Ansätze der Produktentwicklung, die linear einem gründlich recherchierten Plan folgen, funktionieren heute nicht mehr. Dieser Beitrag zeigt praxisnahe Tools und Methoden sowie deren Zusammenspiel auf. Es wird veranschaulicht, wie Unternehmen mittels flexibler Ansätze innovative Ideen anhand iterativer Anpassungen Schritt für Schritt in die Praxis umsetzen und daraus tragfähige Geschäftsmodelle aufbauen können. Die Zukunft ist VUKA (volatil, unsicher, komplex und ambivalent) – Agilität und Improvisationsgeschick sind der Weg, diese Herausforderungen zu meistern.

Suggested Citation

  • Thomas Gaiser, 2026. "Entwicklung eines digitalen Geschäftsmodells," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 203-222, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49581-7_28
    DOI: 10.1007/978-3-658-49581-7_28
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