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Not All Digital Investments Are Created Equal, and Neither Is the ROI

In: Praxishandbuch Digitales Management

Author

Listed:
  • Tim Bottke

    (SDA Bocconi School of Management)

  • Diana Kearns-Manolatos

    (Deloitte)

  • Gabriele Troilo

    (Bocconi University and SDA Bocconi School of Management)

Abstract

Technology is a key driver of business performance and value creation. In today’s dynamic and competitive digital environment, you’d be hard-pressed to find a leader who would disagree that technology is a key driver of growth and business advantage. However, not all digital investments are created equal, and neither is the ROI. Managers who want to optimize digital transformation must be clear on what it means to their business and how they define and measure its value.

Suggested Citation

  • Tim Bottke & Diana Kearns-Manolatos & Gabriele Troilo, 2026. "Not All Digital Investments Are Created Equal, and Neither Is the ROI," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 255-267, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49581-7_20
    DOI: 10.1007/978-3-658-49581-7_20
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