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Unternehmenskommunikation

In: Das 1x1 der Unternehmenskommunikation

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  • Mirco Hillmann

Abstract

Zusammenfassung Eine moderne Unternehmenskommunikation (auch Corporate Communications) ist als integraler Bestandteil der unternehmerischen Wertschöpfung zu betrachten. Um die übergreifenden Unternehmensziele möglichst effektiv zu unterstützen, muss die Kommunikation grundsätzlich als Managementaufgabe begriffen werden, indem der Bereich Unternehmenskommunikation organisatorisch der Geschäftsführung zugeordnet ist und alle Kommunikationsaktivitäten auf die Unternehmensstrategie ausgerichtet sind.

Suggested Citation

  • Mirco Hillmann, 2025. "Unternehmenskommunikation," Springer Books, in: Das 1x1 der Unternehmenskommunikation, edition 3, chapter 0, pages 20-37, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49233-5_1
    DOI: 10.1007/978-3-658-49233-5_1
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