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Content Discovery für digitale Verlagsprodukte

In: Vermarktungsstrategien für Digitale Medien

Author

Listed:
  • Wolfgang Müller

    (DOCTOR HUB Online Marketing)

Abstract

Zusammenfassung Nie gab es ein größeres Content-Angebot, nie war der Wettbewerb um Aufmerksamkeit im digitalen Raum härter als heute. Gleichzeitig hat die Marktdominanz einiger weniger, global agierender Suchmaschinen und Distributionsplattformen zugenommen. Wie können sich Publisher und Verlage mit digitalen Produkten in diesem Umfeld durchsetzen? Der Artikel analysiert, wie innovative Player das Content-Discovery-Problem lösen – mit Hilfe von Suchmaschinenoptimierung (SEO) und künstlicher Intelligenz (KI), aber auch eingebettet in einen klugen strategischen Rahmen. Der Autor nutzt dafür gelernte Analyse-Methoden als freiberuflicher SEO- und Content-Marketing-Experte und wählt ein nationales ( faz.net ) und ein internationales Beispiel (Atlantic Records), um die Analyse in der Tiefe zu gewährleisten.

Suggested Citation

  • Wolfgang Müller, 2025. "Content Discovery für digitale Verlagsprodukte," Springer Books, in: Sibylle Kunz & Gabriele Schuster (ed.), Vermarktungsstrategien für Digitale Medien, chapter 16, pages 219-230, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48796-6_16
    DOI: 10.1007/978-3-658-48796-6_16
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