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KI im Online-Marketing-Praxistest

In: Praxiswissen Online-Marketing

Author

Listed:
  • Erwin Lammenett

    (Erwin Lammenett Online Marketing Beratung)

Abstract

Zusammenfassung Der Titel meines Buches ist Programm. Seit fast 20 Jahren (die Erstauflage stammt aus dem Jahr 2006) schreibe ich über Online-Marketing mit der Praxisbrille auf. Im Kapitel 22 „Marketing- Automation“ bin ich an vielen Stellen bereits auf das Thema KI eingegangen. Unzweifelhaft ist das Thema so umfangreich, dass man damit auch ein eigenes Kapitel, ja sogar ganze Bücher füllen kann. Ich möchte aber den bestehenden Werken keine Konkurrenz machen, sondern eher – getreu dem Motto des vorliegenden Werkes – auf den tatsächlichen praktischen Nutzen von KI für die Online-Marketing-Arbeit eingehen. Letztlich hat das vorliegende Buch den Anspruch, Praxiswissen zu vermitteln und praxisorientiert zu sein.

Suggested Citation

  • Erwin Lammenett, 2025. "KI im Online-Marketing-Praxistest," Springer Books, in: Praxiswissen Online-Marketing, edition 10, chapter 0, pages 533-570, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48516-0_23
    DOI: 10.1007/978-3-658-48516-0_23
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