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Internationalisierung – Chance und Risiken für KMUs

In: Kompetenzen zur Internationalisierung für KMU

Author

Listed:
  • Martin Auer

    (THE MAK’ED TEAM GmbH & Co. KG)

Abstract

Zusammenfassung Die Internationalisierung ist als Teil der Unternehmensentwicklung von KMU allgegenwärtig. 96 % aller Exportunternehmen sind KMU. Aufgrund ihrer Besonderheiten sind KMU schnelle und agile Player auf den internationalen Märkten, ihre Größe macht sie hingegen schneller anfällig für negative Entwicklung in ihren Märkten und für die Einflüsse der Globalisierung. Aus den praktischen Erfahrungen wird aufgezeigt, welche Herausforderungen sich für KMU bei einer Internationalisierung stellen und wie ihre Führungskräfte den damit verbundenen Chancen und Risiken systematisch und erfolgreich begegnen können.

Suggested Citation

  • Martin Auer, 2026. "Internationalisierung – Chance und Risiken für KMUs," Springer Books, in: Marco de las Heras & Rosemarie Nowak (ed.), Kompetenzen zur Internationalisierung für KMU, chapter 7, pages 75-93, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48510-8_7
    DOI: 10.1007/978-3-658-48510-8_7
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