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Rahmenbedingungen der Nachhaltigkeitskommunikation

In: Management der Nachhaltigkeitskommunikation

Author

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  • Michael Bürker

    (Kommunikation weiterdenken)

Abstract

Zusammenfassung In diesem Kapitel werden die zentralen Rahmenbedingungen für die Nachhaltigkeitstransformation und -kommunikation von Unternehmen und Organisationen nachgezeichnet. Sie haben maßgeblichen Einfluss, ob die großen Veränderungen in Unternehmen und Organisationen gelingen oder misslingen: die sozial-ökologische Transformation, der öffentliche Diskurs und die ihn prägenden Narrative, der politische und rechtliche Rahmen mit nationalen und internationalen Meilensteinen sowie die Ausweitung und Verschärfung der Pflicht zur Nachhaltigkeitsberichterstattung.

Suggested Citation

  • Michael Bürker, 2025. "Rahmenbedingungen der Nachhaltigkeitskommunikation," Springer Books, in: Management der Nachhaltigkeitskommunikation, chapter 5, pages 175-211, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48471-2_5
    DOI: 10.1007/978-3-658-48471-2_5
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