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Analyse und Stärkung der Marktposition durch strategisches Management

In: Workbook Location-Management

Author

Listed:
  • Kathrin Baumgärtner

    (Congress & Event Heidenheim GmbH)

  • Stefan Luppold

    (BM.CULTURA GmbH)

Abstract

Zusammenfassung Strategisches Management basiert insbesondere auf Analysen, auf einem klaren Verständnis hinsichtlich der aktuellen und einer Projektion der möglichen zukünftigen Situation. Verschiedene Werkzeuge, wie etwa die SWOT- oder die PESTEL-Analyse, decken Handlungspotenziale auf und liefern Input für längerfristig wirksame Ansätze zur Stärkung der Marktposition. Einer Darstellung der relevanten Tools folgt eine beispielhafte Anwendung, die zeigt, wie solche Analysen im eigenen Unternehmen vorgenommen werden können.

Suggested Citation

  • Kathrin Baumgärtner & Stefan Luppold, 2025. "Analyse und Stärkung der Marktposition durch strategisches Management," Springer Books, in: Stefan Luppold & Kim Werner (ed.), Workbook Location-Management, pages 77-105, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48469-9_6
    DOI: 10.1007/978-3-658-48469-9_6
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