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Zum Einstieg: Warum sollten Sie sich um UX kümmern?

In: UX Leadership - Unternehmerisch Denken und wirkungsvoll Organisieren

Author

Listed:
  • Christian H. Hauri

    (Hauri Ergonomie & Coaching GmbH)

  • Markus Flückiger

  • Bernhard von Allmen

Abstract

Zusammenfassung Wie Nutzer Produkte erleben, also die User Experience, kann durchaus über Erfolg oder Nichterfolg eines Produktes entscheiden. Es lohnt sich also für gewöhnlich, sich darüber Gedanken zu machen, wie dieses Erleben gezielt beeinflusst werden kann, d. h. in User Experience zu investieren. In diesem Kapitel stellen wir Ihnen vor, wie User Experience auf den Produkterfolg wirkt, diskutieren, wie sie günstig beeinflusst werden kann und zeigen die gängigen Ansätze, um die erzielte User Experience zu bewerten. Kurz und gut, wir möchten die Punkte einführen, die aus Sicht UX Management besonders wichtig sind.

Suggested Citation

  • Christian H. Hauri & Markus Flückiger & Bernhard von Allmen, 2025. "Zum Einstieg: Warum sollten Sie sich um UX kümmern?," Springer Books, in: UX Leadership - Unternehmerisch Denken und wirkungsvoll Organisieren, chapter 0, pages 1-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48436-1_1
    DOI: 10.1007/978-3-658-48436-1_1
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