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Unternehmenskommunikation zwischen Immanenz und Transzendenz: Wirkung der Theorie der Unternehmenskommunikation auf die Theorie der Kirchenkommunikation

In: Kommunikation als Strategie

Author

Listed:
  • Markus Wiesenberg

    (Gematik GmbH)

Abstract

Zusammenfassung Der Beitrag reflektiert sowohl den persönlichen Einfluss von Ansgar Zerfaß auf die Entstehung der Dissertation des Autors als auch die Wirkung seiner Theorie der Unternehmenskommunikation. Es werden entsprechend Parallelen als auch Unterschiede herausgearbeitet, die Denkanstöße über die Welt der Unternehmen bzw. der Wirtschaft hinaus liefern. Die Überschriften verdeutlichen, wie der Autor Ansgar Zerfaß in den einzelnen Phasen erlebt und immer besser kennenlernen durfte.

Suggested Citation

  • Markus Wiesenberg, 2025. "Unternehmenskommunikation zwischen Immanenz und Transzendenz: Wirkung der Theorie der Unternehmenskommunikation auf die Theorie der Kirchenkommunikation," Springer Books, in: Lisa Dühring & Felix Krebber & Anne Melzer & Jens Seiffert-Brockmann & Evandro Oliveira (ed.), Kommunikation als Strategie, pages 263-271, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48305-0_16
    DOI: 10.1007/978-3-658-48305-0_16
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