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Internationalisation of PR Research: Evolution, Impact, and Learnings of the Global Communication Monitor Study

In: Kommunikation als Strategie

Author

Listed:
  • Sophia C. Volk

    (Universität Zürich)

  • Jens Hagelstein

    (Universität Wien)

  • Alejandro Álvarez-Nobell

    (Universidad de Malaga)

  • Bruce Berger

    (University of Alabama)

  • Alexander Buhmann

    (Handelshøyskolen BI)

  • Jim Macnamara

    (University of Technology Sydney)

  • Juan Meng

    (University of Georgia)

  • Juan-Carlos Molleda

    (University of Oregon)

  • Ángeles Moreno

    (Rey Juan Carlos University)

  • Ralph Tench

    (Leeds Beckett University)

  • Dejan Verčič

    (University of Ljubiljana)

  • Markus Wiesenberg

    (gematik GmbH)

Abstract

Zusammenfassung Over the past decade, the professional field of strategic communication and public relations (PR) has witnessed significant international growth. The practice of strategic communication varies substantially across different regions due to diverse political, media, and socio-cultural contexts worldwide. For example, Asian professionals apply different norms and practices in fostering relationships with stakeholders than their colleagues from the US or Europe, influenced by the ancient philosophy of Confucius.

Suggested Citation

  • Sophia C. Volk & Jens Hagelstein & Alejandro Álvarez-Nobell & Bruce Berger & Alexander Buhmann & Jim Macnamara & Juan Meng & Juan-Carlos Molleda & Ángeles Moreno & Ralph Tench & Dejan Verčič & Markus , 2025. "Internationalisation of PR Research: Evolution, Impact, and Learnings of the Global Communication Monitor Study," Springer Books, in: Lisa Dühring & Felix Krebber & Anne Melzer & Jens Seiffert-Brockmann & Evandro Oliveira (ed.), Kommunikation als Strategie, pages 3-28, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-48305-0_1
    DOI: 10.1007/978-3-658-48305-0_1
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