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3Plattform- und KI-Readiness der Bankkunden

In: Intelligent Open Finance

Author

Listed:
  • Gerrit Heinemann

    (Hochschule Niederrhein)

  • Jana Bartholomäus

    (FINMAS GmbH)

  • Sebastian Bleil

    (FINMAS GmbH)

Abstract

Zusammenfassung Die Zeiten, in denen Bankkunden ihr einmal eröffnetes Konto ein Leben lang behalten, sind vorüber. Finanzkunden in Deutschland erkennen zunehmend die Vorteile digitaler Technologien und möchten diese aktiv in allen Bereichen nutzen. Banken bekommen für ihre Digital-Angebote nur die Note befriedigend. Auch Kriterien für Bankauswahl und Bankenwechsel ändern sich radikal. Die Mehrzahl der Bankkunden hat schon einmal die Hausbank gewechselt. KI könnte der Digitalisierung der Finanzbranche weiteren Schub verleihen. Kundengewinnung und -bindung sind zukünftig im Banking nicht mehr ohne digitale Plattform möglich. Eine Online-Marketing-Relevanz digitaler Plattformen ist unabdingbar.

Suggested Citation

  • Gerrit Heinemann & Jana Bartholomäus & Sebastian Bleil, 2025. "3Plattform- und KI-Readiness der Bankkunden," Springer Books, in: Intelligent Open Finance, edition 2, chapter 3, pages 79-113, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47925-1_3
    DOI: 10.1007/978-3-658-47925-1_3
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