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Mitarbeiterführung und KI

In: KI-Mindset entwickeln

Author

Listed:
  • Martina Peukert

    (ProgramMaker UG)

Abstract

Zusammenfassung Die Integration von Künstlicher Intelligenz in die Unternehmenskommunikation eröffnet neue Möglichkeiten für Effizienz, Personalisierung und Zielgruppenansprache. Dieses Kapitel zeigt, wie KI-Tools die Interaktion mit Kunden und Mitarbeitern verbessern und Routinetätigkeiten automatisieren können. Es beleuchtet jedoch auch die Herausforderungen, wie die Einhaltung von Datenschutzrichtlinien, die Vermeidung von Verzerrungen (Bias) und die Wahrung ethischer Standards. Im Mittelpunkt steht die Balance zwischen Automatisierung und menschlicher Empathie, die in der Kommunikation unverzichtbar bleibt. Zudem werden Strategien vorgestellt, wie Unternehmen KI verantwortungsvoll einsetzen und gleichzeitig das Vertrauen ihrer Zielgruppen stärken können.

Suggested Citation

  • Martina Peukert, 2025. "Mitarbeiterführung und KI," Springer Books, in: KI-Mindset entwickeln, chapter 5, pages 65-69, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47902-2_5
    DOI: 10.1007/978-3-658-47902-2_5
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