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E-Health in der Digital Economy: Die Rolle von Electronic Word-of-Mouth für E-Mental Health Services

In: Digital Economy: Die neuen Spielregeln für Unternehmen

Author

Listed:
  • René Hubert Kerschbaumer

    (Fachhochschule CAMPUS 02)

  • Alice Danglmaier

    (Instahelp (Insta Communications GmbH))

  • Silva Geier

    (Instahelp (Insta Communications GmbH))

  • Dietmar Kappel

    (Fachhochschule CAMPUS 02)

Abstract

Zusammenfassung E-Mental Health Services werden – aufgrund ihres niederschwelligen und oftmals anonymen Zugangs – als vielversprechendes Angebot im Bereich der digitalen Gesundheitsversorgung angesehen. Nichtsdestotrotz dürften Nutzungsbarrieren bestehen, etwa in Zusammenhang mit Stigmatisierung oder Datenschutz. Vor diesem Hintergrund adressiert der vorliegende Beitrag das Thema aus der Perspektive des Online Service-Marketings und untersucht – auf Basis des Information Adoption Models (IAM) – den Einfluss von Electronic Word-of-Mouth (eWOM) auf die Nutzungsabsicht bezogen auf E-Mental Health Services.

Suggested Citation

  • René Hubert Kerschbaumer & Alice Danglmaier & Silva Geier & Dietmar Kappel, 2025. "E-Health in der Digital Economy: Die Rolle von Electronic Word-of-Mouth für E-Mental Health Services," Springer Books, in: Ursula Haas-Kotzegger (ed.), Digital Economy: Die neuen Spielregeln für Unternehmen, chapter 8, pages 157-174, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47828-5_8
    DOI: 10.1007/978-3-658-47828-5_8
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