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DigiHaul Mexico – Launching DHL Supply Chain’s Digital Freight Business in Latin America

In: Projektmanagement in Logistik und Supply Chain Management

Author

Listed:
  • Rafael Gehring
  • Nathalie Bringe

Abstract

DHL Group is the world’s leading logistics company, covering 220 countries and territories with a workforce of ~600,000. In 2020, DHL Supply Chain (its contract logistics division), decided to invest into the area of Digital Freight Platforms to digitalize and enhance their transport services, which formed the corporate start-up DigiHaul, initially launched in the United Kingdom. In this case study, you will learn how DigiHaul was expanding into Latin America, specifically Mexico and all its necessary steps along the process to set up the new company and its operations from Finance and Legal to Human Resources, Operations and IT. It will shed some light on how to navigate the corporate ways of working whilst implementing in an agile and start-up like approach, considering the specific challenges of a developing economy.

Suggested Citation

  • Rafael Gehring & Nathalie Bringe, 2025. "DigiHaul Mexico – Launching DHL Supply Chain’s Digital Freight Business in Latin America," Springer Books, in: Dirk H. Hartel (ed.), Projektmanagement in Logistik und Supply Chain Management, edition 3, chapter 19, pages 415-434, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47769-1_19
    DOI: 10.1007/978-3-658-47769-1_19
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