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Projektmanagement am Beispiel der Einführung eines Onlineshops von Lidl in Frankreich

In: Projektmanagement in Logistik und Supply Chain Management

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  • Andreas Halgato

Abstract

Zusammenfassung Der deutsche Lidl-Onlineshop startete im Jahr 2008 und entwickelte sich seitdem mit einem Umsatz von knapp 1,5 Mrd. € zum siebtgrößten Onlineshop in Deutschland. Neben den rund 12.350 Filialen weltweit stellt der Onlineshop einen wichtigen digitalen Vertriebskanal dar, insbesondere für die Non-Food-Eigenmarken wie Parkside (Werkzeuge und Gartengeräte), Crivit (Mode) und Silvercrest (Haushaltsgeräte).

Suggested Citation

  • Andreas Halgato, 2025. "Projektmanagement am Beispiel der Einführung eines Onlineshops von Lidl in Frankreich," Springer Books, in: Dirk H. Hartel (ed.), Projektmanagement in Logistik und Supply Chain Management, edition 3, chapter 15, pages 339-353, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47769-1_15
    DOI: 10.1007/978-3-658-47769-1_15
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