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Referenzen: Der Einfluss einer Empfehlung ist unwiderstehlich

In: Crash-Kurs für Verkäufer

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  • Helmut S. Durinkowitz

Abstract

Zusammenfassung Die meisten Menschen tun sich schwer, eine Entscheidung zu treffen – besonders dann, wenn der Lieferant nicht bekannt ist. Das ist ganz normal: Das Primärbedürfnis nach Sicherheit will befriedigt werden und schützt uns vor übereilten und riskanten Entscheidungen (in den meisten Fällen).

Suggested Citation

  • Helmut S. Durinkowitz, 2025. "Referenzen: Der Einfluss einer Empfehlung ist unwiderstehlich," Springer Books, in: Crash-Kurs für Verkäufer, chapter 9, pages 57-59, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47704-2_9
    DOI: 10.1007/978-3-658-47704-2_9
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