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Customer-Committed—Summary and Action Needs

In: Customer-Committed

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  • Mathias Weber

    (G&P Markenberatung GmbH)

Abstract

What ultimately matters to be customer-committed as a brand? In this chapter, we summarize the central action needs based on the collected insights of the previous chapters and the best-practice examples in the six laws for genuine customer commitment. These are each substantiated and made tangible through applicable tips and recommendations for action on how you can implement the laws. In addition, we take a look into the future and deal with the question of what role humans will play in customer interaction in the context of the increasing technologization of our environment and what requirements this will entail for CX managers. Furthermore, it finally deals with how customer experience is related to brand management and how mutual synergies arise.

Suggested Citation

  • Mathias Weber, 2025. "Customer-Committed—Summary and Action Needs," Springer Books, in: Customer-Committed, chapter 0, pages 117-133, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-47701-1_6
    DOI: 10.1007/978-3-658-47701-1_6
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