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Ideal Customer Profile, Customer Insights und Buyer Personas – Kenne deine Kunden

In: B2B Digital Marketing Playbook

Author

Listed:
  • Andi Honka

    (Zur Sache)

  • Carolin Durst

    (Hochschule Ansbach)

Abstract

Zusammenfassung In diesem Kapitel erfährst du, wie Ideal Customer Profile und Buyer Persona zusammenhängen und welchen Mehrwert sie für dein B2B-Marketing bieten. Wir zeigen dir, wie du ein Ideal Customer Profile erstellst und gezielt Customer Insights nutzt, um eine effektive Buyer Persona zu erstellen. Die detaillierten Kundenkenntnisse kannst du für maßgeschneiderte Marketingmaßnahmen einsetzen und so Streuverluste minimieren. Nachdem du das Kapitel gelesen hast, kennst du alle Herausforderungen und die häufigen Missverständnisse bei der Entwicklung von Buyer Personas. Wir geben dir praktische Tipps für eine erfolgreiche Entwicklung und Anwendung von Buyer Personas an die Hand. Durch Beispiele, Marketing Hacks und Fallstudien erfährst du, wie ein tiefes Verständnis der Zielkunden zu effektiverer Kommunikation und stärkeren Kundenbeziehungen führen kann.

Suggested Citation

  • Andi Honka & Carolin Durst, 2025. "Ideal Customer Profile, Customer Insights und Buyer Personas – Kenne deine Kunden," Springer Books, in: Carolin Durst (ed.), B2B Digital Marketing Playbook, edition 2, chapter 0, pages 31-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45379-4_3
    DOI: 10.1007/978-3-658-45379-4_3
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