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Wie Sie von diesem Buch profitieren

In: Händlerbewertungen als Conversiontreiber

Author

Listed:
  • Connor Moseler

Abstract

Zusammenfassung Es gibt sehr viele Fachbücher, Artikel, Blogs und desgleichen über Bewertungen und Rezensionen. Weshalb sollten Sie sich die Inhalte dieses Buches zu Herzen nehmen? Während die unzähligen Publikationen über Bewertungen und Rezensionen sich damit befassen, wie Produktbewertungen sich auf die Kaufentscheidung, das Vertrauen oder die Wahrnehmung auswirken, wird aus Händlersicht wenig geforscht. Insbesondere für das E-Commerce-Geschäft gibt es hier aktuell keine fundierte Literatur im deutschsprachigen Raum.

Suggested Citation

  • Connor Moseler, 2024. "Wie Sie von diesem Buch profitieren," Springer Books, in: Händlerbewertungen als Conversiontreiber, chapter 0, pages 1-3, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-44244-6_1
    DOI: 10.1007/978-3-658-44244-6_1
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