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Expansionsplanung

In: Praxisleitfaden Franchising

Author

Listed:
  • Hermann Riedl

    (Riedl Consult)

  • Christian Schwenken

    (Rechtsanwaltskanzlei Schwenken)

Abstract

Zusammenfassung Eine Expansion ist immer abhänging von der Unternehmensstrategie oder Fokusierung des Franchisegebers beziehungsweise der Investoren oder Inhaber der Franchisemarke. Im Franchisesystem ist eine Expansion auch von der Rekrutierung von Franchisenehmern abhängig. Eine Rekrutierung wird erfolgreich sein, wenn ein Franchisesystem die geforderten unternehmerischen Parameter erfüllt, damit ein Unternehmer auch investiert. Es gibt viel gute Franchiseideen, die bei ihrer Expansion scheitern, weil die Investionen in keinem Verhälnis zum Umsatz stehen oder die geforderten Parameter wie RoI oder Unternehmergewinn nicht erfüllt werden.

Suggested Citation

  • Hermann Riedl & Christian Schwenken, 2024. "Expansionsplanung," Springer Books, in: Praxisleitfaden Franchising, edition 3, chapter 0, pages 137-148, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44155-5_12
    DOI: 10.1007/978-3-658-44155-5_12
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