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Display-Werbung

In: Digitale Werbung in der Post-Cookie-Ära

Author

Listed:
  • Alexander Schwarz-Musch

    (Fachhochschule Kärnten Villach)

  • Alexander Tauchhammer

    (Fachhochschule Kärnten Villach)

  • Bernhard Guetz

    (Fachhochschule Kärnten Villach)

Abstract

Zusammenfassung In diesem Kapitel gehen wir tiefer auf Display-Werbung und Programmatic Advertising ein. Dabei betrachten wir die Kampagneneinstellungen mit ihren Zielen und Einbuchungsmöglichkeiten und beschäftigen uns mit den Themen Targeting, Qualitätskriterien, Erfolgsmessung und Optimierung.

Suggested Citation

  • Alexander Schwarz-Musch & Alexander Tauchhammer & Bernhard Guetz, 2024. "Display-Werbung," Springer Books, in: Digitale Werbung in der Post-Cookie-Ära, chapter 0, pages 151-172, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-43990-3_5
    DOI: 10.1007/978-3-658-43990-3_5
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