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Literaturservice: Wissenschaftliche Beiträge zur Unternehmensführung aus der Kundenperspektive

In: Customer-Dominant Logic

Author

Listed:
  • Manfred Bruhn

    (Universität Basel)

  • Maxim Saleschus

    (Universität Hohenheim)

  • Karsten Hadwich

    (Universität Hohenheim)

Abstract

Zusammenfassung Die Relevanz der wissenschaftlichen Diskussion zur Customer-Dominant Logic ist unbestritten. Sie bildet die Basis für das Verständnis der Customer-Dominant Logic und die Abgrenzung der Customer-Dominant Logic gegenüber den Marketinglogiken (Goods-Dominant Logic, Service-Dominant Logic) und den Marketingkonzepten (Kundenorientierung, Kundenzentrierung). Deshalb erfolgt in diesem Kapitel ein Überblick über ausgewählte Literatur zur Customer-Dominant Logic und zu den Marketingkonzepten der Kundenorientierung und Kundenzentrierung. Ausgehend von zwei Literaturanalysen erfolgt eine differenzierte Beschreibung der wissenschaftlichen Diskussion und es werden Tipps formuliert, um weitere relevante Literatur zu den Themengebieten identifizieren zu können.

Suggested Citation

  • Manfred Bruhn & Maxim Saleschus & Karsten Hadwich, 2024. "Literaturservice: Wissenschaftliche Beiträge zur Unternehmensführung aus der Kundenperspektive," Springer Books, in: Customer-Dominant Logic, chapter 0, pages 443-460, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-43326-0_12
    DOI: 10.1007/978-3-658-43326-0_12
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