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Die digitale Verführung: Schattenseiten der sozialen Medien

In: Holistische Social-Media-Strategien

Author

Listed:
  • Ralf T. Kreutzer

    (HWR Berlin)

Abstract

Zusammenfassung Die sozialen Medien weisen ein sehr hohes Verführungspotenzial auf. Immer mehr Menschen verbringen viele Stunden pro Tag in den sozialen Medien und lassen sich von den dort präsentierten Informationen die Welt erklären. Allerdings lassen sich bei diesen Medien Nachricht und Kommentar, Wahrheit und Lüge sowie vor allem auch die Intentionen des Senders häufig nicht erkennen. Wer verantwortlich agieren möchte, sollte sich um eine hohe Medienkompetenz bemühen. Diese ist unverzichtbar, wenn einen Beitrag zur Erhaltung unserer Demokratien zu leisten.

Suggested Citation

  • Ralf T. Kreutzer, 2023. "Die digitale Verführung: Schattenseiten der sozialen Medien," Springer Books, in: Anne-Kristin Langner & Gabriele Schuster (ed.), Holistische Social-Media-Strategien, chapter 0, pages 13-26, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42563-0_2
    DOI: 10.1007/978-3-658-42563-0_2
    as

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