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Insights and a Look into the Future

In: Practical Handbook Business in Africa

Author

Listed:
  • Thomas Schmidt
  • Kay Pfaffenberger
  • Stefan Liebing

Abstract

From the editors’ perspective, the main findings can be summarized in five theses: Thesis 1: German companies cannot afford not to be present in Africa! Thesis 2: The greatest risk lies in missed growth opportunities! Thesis 3: Market development in Africa works differently than in the rest of the world! Thesis 4: We can learn from other investors! Thesis 5: Recipe for success: Make it a top priority!.

Suggested Citation

  • Thomas Schmidt & Kay Pfaffenberger & Stefan Liebing, 2023. "Insights and a Look into the Future," Springer Books, in: Thomas Schmidt & Kay Pfaffenberger & Stefan Liebing (ed.), Practical Handbook Business in Africa, chapter 0, pages 293-299, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42518-0_25
    DOI: 10.1007/978-3-658-42518-0_25
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