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Sales in Africa: Dos & Don'ts from Practice

In: Practical Handbook Business in Africa

Author

Listed:
  • Ulrike Brückner

Abstract

According to the German Chambers of Foreign Trade, officially about 800 German companies are present in Africa. Of these, about 600 companies are active in South Africa alone. However, the number of companies distributing German products or services on the continent is likely to be significantly higher. Each of the 54 African countries deserves separate consideration, as the conditions and market opportunities are as diverse as the countries themselves. However, there are some essential aspects, some “dos & don'ts”, that German medium-sized companies in Africa should consider. These are outlined in the following guide.

Suggested Citation

  • Ulrike Brückner, 2023. "Sales in Africa: Dos & Don'ts from Practice," Springer Books, in: Thomas Schmidt & Kay Pfaffenberger & Stefan Liebing (ed.), Practical Handbook Business in Africa, chapter 0, pages 151-158, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42518-0_12
    DOI: 10.1007/978-3-658-42518-0_12
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