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Nachhaltige Kommunikation

In: Nachhaltig wirtschaften in der Praxis

Author

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  • Stefan Theßenvitz

    (THESSENVITZ Unternehmensberatung)

Abstract

Zusammenfassung Wie kann es gelingen, dass die Werbung für nachhaltige Waren und Dienstleistungen das Bewusstsein der Menschen erreicht, ihnen gefällt und einen Handlungsimpuls auslöst – vom wohlgefälligen Betrachten bis hin zum Kauf? Darum geht es im vorletzten Kapitel des Buches. Im engeren Sinne hat Kommunikation nichts mit nachhaltigem Wirtschaften zu tun, ich halte es dennoch für wichtig, für die geneigte Leserin und den geneigten Leser diesen Aspekt tiefer gehend zu beleuchten.

Suggested Citation

  • Stefan Theßenvitz, 2023. "Nachhaltige Kommunikation," Springer Books, in: Nachhaltig wirtschaften in der Praxis, chapter 13, pages 295-302, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42458-9_13
    DOI: 10.1007/978-3-658-42458-9_13
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