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Der „anders Denker“-Prozess im Detail

In: Marketing anders denken

Author

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  • Gerd-Inno Spindler

Abstract

Zusammenfassung In diesem Kapitel wird der Prozess detailliert beschrieben: Vom Start, über die Präsentation bis zur Teambildung und Arbeit im Team. Welche Themen sind zu beachten und wie sieht ein Leitfaden zur Umsetzung des gesamten Prozesses aus? Es werden Tipps zur Unterstützung des Prozesses und zu geeigneten Quellen gegeben. Die Ausführungen basieren auf meinen Erfahrungen, die bei der Umsetzung im Unternehmen gemacht wurden.

Suggested Citation

  • Gerd-Inno Spindler, 2023. "Der „anders Denker“-Prozess im Detail," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 65-119, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42413-8_4
    DOI: 10.1007/978-3-658-42413-8_4
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