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The Influence of Social Media on Sales

In: Social Media for Leaders

Author

Listed:
  • Stefanie Babka

Abstract

This chapter shows the different dimensions of social media communication in sales. Social media can positively contribute to the communication between internal and external sales and also serve for acquisition or strengthen the contact to customers, but it can also bring some challenges for the sales department.

Suggested Citation

  • Stefanie Babka, 2023. "The Influence of Social Media on Sales," Springer Books, in: Social Media for Leaders, chapter 16, pages 135-149, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42351-3_16
    DOI: 10.1007/978-3-658-42351-3_16
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