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Schritt 5: Akzeptanz und Annahme von neuen Ideen herbeiführen

In: Menschen für neue Ideen gewinnen

Author

Listed:
  • Dennis Vogt

    (The Transformation Group AG)

Abstract

Zusammenfassung Den fünften Schritt bei der Vermarktung einer neuen Idee stellt die Herbeiführung der Adoption dar. Eine zentrale Rolle spielen dabei Ansätze, die Menschen dazu bewegen, auf eine neue Idee aktiv zuzugehen und sie zu nutzen beziehungsweise zu unterstützen.

Suggested Citation

  • Dennis Vogt, 2023. "Schritt 5: Akzeptanz und Annahme von neuen Ideen herbeiführen," Springer Books, in: Menschen für neue Ideen gewinnen, chapter 0, pages 93-117, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42303-2_6
    DOI: 10.1007/978-3-658-42303-2_6
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