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Schritt 4: Wert von neuen Ideen vermitteln

In: Menschen für neue Ideen gewinnen

Author

Listed:
  • Dennis Vogt

    (The Transformation Group AG)

Abstract

Zusammenfassung Den vierten Schritt bei der Vermarktung einer neuen Idee stellt die Vermittlung des Mehrwerts dar. Menschen geben ihr nur dann eine Chance, wenn sie mit einer deutlichen Verbesserung im Vergleich zum Status quo einhergeht. Ansonsten bleiben Menschen bestehenden Alternativen treu. Eine zentrale Rolle spielen in diesem Zusammenhang Ansätze, die den Mehrwert einer neuen Idee auf überzeugende und prägnante Weise aufzeigen. Zehn Ansätze werden in diesem Kapitel vorgestellt.

Suggested Citation

  • Dennis Vogt, 2023. "Schritt 4: Wert von neuen Ideen vermitteln," Springer Books, in: Menschen für neue Ideen gewinnen, chapter 0, pages 69-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42303-2_5
    DOI: 10.1007/978-3-658-42303-2_5
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