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Ein CIO ist heute Teil der Gestaltung der Unternehmenstransformation

In: Marketingtechnologien

Author

Listed:
  • Bernhard Wecke

    (IU Internationale Hochschule Fernstudium und Campus München)

Abstract

Zusammenfassung Uli Irnich ist seit 2020 CIO und seit Mai 2021 Mitglied der Geschäftsleitung von Vodafone Deutschland. Als Chief Information Officer (CIO) und Head of Modernization Garage in der globalen Organisationseinheit ‚Digital & IT‘ leitet er bei Vodafone Deutschland die kundenzentrische Ausrichtung der IT. Er verantwortet Zukunftsthemen rund um die Digitalisierung, neue Technologien sowie die Modernisierung der IT-Prozesse und Systeme. In diesem Interview erläutert er Herausforderungen und Chancen im Zusammenspiel von IT und Marketing.

Suggested Citation

  • Bernhard Wecke, 2023. "Ein CIO ist heute Teil der Gestaltung der Unternehmenstransformation," Springer Books, in: Gabriele Schuster & Bernhard Wecke (ed.), Marketingtechnologien, chapter 0, pages 301-307, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42294-3_22
    DOI: 10.1007/978-3-658-42294-3_22
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