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Ein CMO wird nach innen und außen die Brücke zwischen Markt und Technologie schlagen

In: Marketingtechnologien

Author

Listed:
  • Bernhard Wecke

    (IU Internationale Hochschule Fernstudium und Campus München)

Abstract

Zusammenfassung Aydin Sahin ist seit über einem Jahrzehnt in verschiedenen Positionen im Marketingbereich der Finanzindustrie tätig. Der Marketingprofi und diplomierte Volkswirt treibt mit seiner ausgewiesenen fundierten Marketingexpertise – sowohl im klassischen Bankgeschäft als auch in der digitalen Welt – erfolgreich die Digitalisierung- und Wachstumsstrategie seiner jeweiligen Arbeitgeber voran. In diesem Interview erläutert er Potenziale und organisatorische Herausforderungen von Marketingtechnologien.

Suggested Citation

  • Bernhard Wecke, 2023. "Ein CMO wird nach innen und außen die Brücke zwischen Markt und Technologie schlagen," Springer Books, in: Gabriele Schuster & Bernhard Wecke (ed.), Marketingtechnologien, chapter 0, pages 293-299, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42294-3_21
    DOI: 10.1007/978-3-658-42294-3_21
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