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Das Potenzial im Hinblick auf Technologieaffinität, die Fähigkeit und Neugierde, Neues auszuprobieren und zu lernen, gewinnt zunehmend an Bedeutung

In: Marketingtechnologien

Author

Listed:
  • Bernhard Wecke

    (IU Internationale Hochschule Fernstudium und Campus München)

Abstract

Zusammenfassung Dr. Roman Wecker ist Partner im Frankfurter Büro von Heidrick & Struggles und Mitglied der Bereiche Industrial, Sustainability, Supply Chain & Operations Officers und Marketing, Sales & Strategy Officers. Er ist Co-Lead des Industrial Tech Sektors in EMEA und leitet den Industrial Goods & Technology Sektor in Europa. Außerdem leitet er die Nachhaltigkeitsarbeit des Unternehmens in DACH. In diesem Interview erläutert er die Auswirkungen des technologischen Wandels der Marketingabteilungen auf die Suche und Auswahl von Führungspositionen im Marketing.

Suggested Citation

  • Bernhard Wecke, 2023. "Das Potenzial im Hinblick auf Technologieaffinität, die Fähigkeit und Neugierde, Neues auszuprobieren und zu lernen, gewinnt zunehmend an Bedeutung," Springer Books, in: Gabriele Schuster & Bernhard Wecke (ed.), Marketingtechnologien, chapter 0, pages 285-291, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42294-3_20
    DOI: 10.1007/978-3-658-42294-3_20
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