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Intangible Assets im Rahmen einer ganzheitlichen Transformation von Unternehmen

In: Unternehmerische Wertschöpfung neu aufstellen

Author

Listed:
  • Armin Müller

    (THI)

Abstract

Zusammenfassung Intangible Assets werden kaum bei der Transformation von Unternehmen berücksichtigt, obwohl immaterielle Vermögenswerte entscheidend für das Fortbestehen und die Wertschöpfung von Unternehmen sind. Wissensmanagement, ein Kernbereich der Intangible Assets, ist ein wesentliches Teilgebiet der Unternehmensführung zur Generierung langfristiger Wettbewerbsvorteile. Dieser Beitrag beleuchtet geeignet erscheinende Ansätze zum Management von Intangible Assets und deren Funktion als Vorsteuergrößen des Erfolgs einer Organisation.

Suggested Citation

  • Armin Müller, 2024. "Intangible Assets im Rahmen einer ganzheitlichen Transformation von Unternehmen," Springer Books, in: Marc Knoppe (ed.), Unternehmerische Wertschöpfung neu aufstellen, chapter 0, pages 145-165, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42270-7_6
    DOI: 10.1007/978-3-658-42270-7_6
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