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Conclusion

In: Media Economics in Austria

Author

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  • Markus Posset

Abstract

The world of media has always changed and will continue to change and develop in the future. The challenge for media companies is still to recognise these challenges early, to react to them correctly and to think in a future-oriented way. Media need to invest in these future trends and hire experts to make the most of the opportunities that the internet offers. It is not enough to put print articles one-to-one on the web and then hope to stand out from the crowd. Online articles have to be prepared in a new and special way for the internet, because people read differently on the web and take in articles in a differentiated way. Furthermore, media companies have to ensure the quality of their articles on the web as well—because quantity alone does not make a medium more successful.

Suggested Citation

  • Markus Posset, 2023. "Conclusion," Springer Books, in: Media Economics in Austria, chapter 0, pages 133-133, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42195-3_6
    DOI: 10.1007/978-3-658-42195-3_6
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