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Customer Centricity als Erfolgsfaktor

In: Customer Centricity

Author

Listed:
  • Susanne O’Gorman

    (Fernstudium)

  • Gabriele Schuster

    (Campus Hamburg)

Abstract

Zusammenfassung Customer Centricity wird in Zukunft eine noch wichtigere Rolle in der Geschäftsstrategie von Unternehmen spielen, da sie dazu beitragen wird, Kundenbindung und Kundenzufriedenheit zu erhöhen und langfristigen Erfolg zu erzielen. Obwohl diese Erkenntnis seit einigen Jahren in Forschung und Praxis diskutiert wird, haben viele Unternehmen bei diesem Thema nach wie vor zu kämpfen. Komplexität und Dynamik der Kundenbeziehungen haben sich in den letzten Jahrzehnten verschärft, zudem klafft eine Lücke zwischen Erkenntnissen aus der Wissenschaft und Anwendungsfeldern in der Praxis. Der vorliegende Band versucht diese Lücke zu schließen und leistet einen Beitrag zur Verbindung von Wissenschaft und Praxis.

Suggested Citation

  • Susanne O’Gorman & Gabriele Schuster, 2024. "Customer Centricity als Erfolgsfaktor," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 263-275, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42173-1_19
    DOI: 10.1007/978-3-658-42173-1_19
    as

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