IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-42054-3_4.html
   My bibliography  Save this book chapter

Neue rechtliche und technische Rahmenbedingungen – Impulse für eine echte Beziehung

In: R-Commerce

Author

Listed:
  • Joachim Stalph

    (elaboratum GmbH)

  • Philipp Spreer

    (elaboratum GmbH)

  • Dimitrios Haratsis

Abstract

Zusammenfassung Technologische und rechtliche Rahmenbedingungen (wie die DSGVO und das TTDSG) zwingen Unternehmen, ihr Datensammeln komplett umstellen. Es gilt, neue Grundsätze der Datenverarbeitung von der Zweckbindung über die Datensparsamkeit bis hin zur Vertraulichkeit von Daten zu berücksichtigen. Auch die Browser-Anbieter reagieren und schränken die Arbeit mit Third Party Cookies massiv ein. Das Thema Cookie Consent ist plötzlich auf der Tagesordnung gelandet. Mehr noch: Es ist fast zu einer eigenen Marketing-Disziplin geworden, denn es bildet den Grundstein für die zukünftige erfolgreiche Kundenansprache.

Suggested Citation

  • Joachim Stalph & Philipp Spreer & Dimitrios Haratsis, 2023. "Neue rechtliche und technische Rahmenbedingungen – Impulse für eine echte Beziehung," Springer Books, in: R-Commerce, chapter 0, pages 67-93, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42054-3_4
    DOI: 10.1007/978-3-658-42054-3_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-42054-3_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.