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From Success Assurance to Product Development: Data Analysis at Gebrüder Weiss in the Corporate Logistics Department

In: The Digitalization of Management Accounting

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  • Martin Selb

Abstract

Digitalization is changing the role of controlling in Corporate Logistics. There are new customer requirements for information availability. At the same time, the amount and granularity of available data is increasing. An increasingly complex and volatile environment requires flexible and forward-looking planning. In order to ensure adequate decision support and satisfy customer needs, new methods, tools and processes are required in controlling. Machine learning, simulations and network optimizations offer additional possibilities to answer business questions. This requires the use of specific software products. Traditional controlling processes also need to be adapted. In this context, new tasks arise for controlling, which is increasingly involved in digital product development.

Suggested Citation

  • Martin Selb, 2023. "From Success Assurance to Product Development: Data Analysis at Gebrüder Weiss in the Corporate Logistics Department," Springer Books, in: Imke Keimer & Ulrich Egle (ed.), The Digitalization of Management Accounting, chapter 4, pages 37-56, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41524-2_4
    DOI: 10.1007/978-3-658-41524-2_4
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