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Google/Alphabet Fallstudie

In: Digital Business

Author

Listed:
  • Bernd W. Wirtz

    (Deutsche Universität für Verwaltungswissenschaften Speyer)

Abstract

Zusammenfassung Im zwanzigsten Kapitel wird das Unternehmen Google/Alphabet im Rahmen einer Fallstudie im Kontext des Digital Business betrachtet. Nach der Darstellung der Unternehmensentwicklung wird das Geschäftsmodell von Google analysiert. Zudem wird die Marktstruktur, in welcher sich Google/Alphabet befindet betrachtet und die Wettbewerber des Unternehmens identifiziert. Abgeschlossen wird das 20. Kapitel mit grundlegenden Hinweisen zur Bearbeitung von Fallstudien und konkreten Fragen, Lösungsansätzen und Diskussionsthemen zum Unternehmen Google/Alphabet.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Google/Alphabet Fallstudie," Springer Books, in: Digital Business, edition 8, chapter 20, pages 1121-1154, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41467-2_20
    DOI: 10.1007/978-3-658-41467-2_20
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