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B2B-Geschäftsmodelle im Digital Business

In: Digital Business

Author

Listed:
  • Bernd W. Wirtz

    (Deutsche Universität für Verwaltungswissenschaften Speyer)

Abstract

Zusammenfassung Im vierzehnten Kapitel werden die B2B-Geschäftsmodelle im Digital Business thematisiert. Aufbauend darauf werden die Unterschiede zwischen B2B- und B2C-Geschäftsmodellen betrachtet. Anhand des 4S-Net Business Models werden die wichtigsten B2B-Geschäftsmodelle in die vier Modelltypen Sourcing, Sales, Supportive Collaboration und Service Broker untergliedert. Abschließend werden die jeweiligen Geschäftsmodelltypen erläutert und ihre Eigenschaften dargestellt.

Suggested Citation

  • Bernd W. Wirtz, 2024. "B2B-Geschäftsmodelle im Digital Business," Springer Books, in: Digital Business, edition 8, chapter 14, pages 693-715, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-41467-2_14
    DOI: 10.1007/978-3-658-41467-2_14
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