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Digital Business

In: Digital Business

Author

Listed:
  • Bernd W. Wirtz

    (Deutsche Universität für Verwaltungswissenschaften Speyer)

Abstract

Zusammenfassung Im ersten Kapitel werden die Entwicklungen der wichtigsten Informations- und Kommunikationsanwendungen, das Fünf-Phasen-Modell der digitalen Transformation dargestellt. Aufbauend hierauf werden die Entwicklungsstufen des Digital Business beschrieben und das Leistungsaustauschmodell in der Internetökonomie thematisiert und das digitale Nutzungsverhalten dargestellt. Abgeschlossen wird das 1. Kapitel mit den grundlegenden Erfolgsfaktoren des Digital Business.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Digital Business," Springer Books, in: Digital Business, edition 8, chapter 1, pages 3-45, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-41467-2_1
    DOI: 10.1007/978-3-658-41467-2_1
    as

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