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Neunte Regel: Konsequenz ist wichtiger als Strenge

In: Fairplay Franchising

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  • Waltraud Martius

Abstract

Zusammenfassung Konsequenz ist nicht gleich Sturheit. Manche Elemente im Franchisesystem sind für den Erfolg so wesentlich, dass ihre Umsetzung und Pflege zur Pflicht werden. Wer als Franchisegeber darauf besteht, dass die Teilnahme an Schulungen und Tagungen für Franchisenehmer Pflicht ist, handelt nicht stur, sondern konsequent – solange er auch erklären kann, warum die Teilnahme von so fundamentaler Bedeutung ist. Das gilt auch bei der Durchsetzung der Marketing- und Vertriebskonzepte.

Suggested Citation

  • Waltraud Martius, 2024. "Neunte Regel: Konsequenz ist wichtiger als Strenge," Springer Books, in: Fairplay Franchising, edition 4, chapter 0, pages 183-198, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40766-7_9
    DOI: 10.1007/978-3-658-40766-7_9
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