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Operational Development

In: Digitalization and Artificial Intelligence

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  • Thomas Schneider

Abstract

Operational excellence becomes (even) more important, as the quality of a solution, of an offer, becomes more transparent through digitalization. Operational tasks should not be seen as a commercial product, the active, operational data all too often displaces the passive, innovative data. The Balanced Scorecard explicitly lists active data: Product-related, Customer-related, Productivity, and Financial. This data is “loud,” which is why managers focus on it. Data is always an abstraction and structures an unstructured world. As a result, those in charge manage data, not tasks. Customer demands, on the other hand, are often “quiet”, not least because the customer himself often cannot express exactly what problem is to be solved, as it is not always the seemingly obvious one.

Suggested Citation

  • Thomas Schneider, 2023. "Operational Development," Springer Books, in: Digitalization and Artificial Intelligence, chapter 15, pages 83-91, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40383-6_15
    DOI: 10.1007/978-3-658-40383-6_15
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