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Digital Marketing in China – So steigen B2B-Unternehmen erfolgreich in den chinesischen Markt ein

In: Praxishandbuch B2B-Marketing

Author

Listed:
  • Nils Horstmann

    (eviom GmbH)

Abstract

Zusammenfassung Chinas Wirtschaft boomt und bietet große Chancen für ausländische B2B-Unternehmen. Dabei ist es wichtig, grundlegende kulturelle und technische Besonderheiten des chinesischen Marktes im Vorfeld zu analysieren und in einer lokal angepassten Marketing- und Vertriebsstrategie zu berücksichtigen. Gerade digitale Kanäle wie WeChat und Baidu spielen auch im B2B eine zentrale Rolle und sind wichtige Faktoren für einen nachhaltigen Unternehmenserfolg.

Suggested Citation

  • Nils Horstmann, 2023. "Digital Marketing in China – So steigen B2B-Unternehmen erfolgreich in den chinesischen Markt ein," Springer Books, in: Uwe Seebacher (ed.), Praxishandbuch B2B-Marketing, edition 2, pages 833-856, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40037-8_28
    DOI: 10.1007/978-3-658-40037-8_28
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