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Social Media in B2B – Die neuen Kanäle erkennen und richtig einsetzen

In: Praxishandbuch B2B-Marketing

Author

Listed:
  • Connor Moseler

    (Daimler AG)

  • Olaf Mörk

    (Mörketing)

Abstract

Zusammenfassung Social Media hat sich im Marketing-Alltag schon längst etabliert. Im Bereich des B2B-Content Marketings werden Social Media Kanäle mit 96 % Zustimmung als fast so wichtig, wie die eigene Website mit 98 % Zustimmung laut der Statista Content Marketing Trendstudie 2022 eingestuft. Hier hat Social Media im Vergleich zur Studie von 2020 nochmals um einen Prozentpunkt zugelegt. In naher Zukunft dürften beide Kanäle als gleich wichtig eingestuft werden.

Suggested Citation

  • Connor Moseler & Olaf Mörk, 2023. "Social Media in B2B – Die neuen Kanäle erkennen und richtig einsetzen," Springer Books, in: Uwe Seebacher (ed.), Praxishandbuch B2B-Marketing, edition 2, pages 729-761, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40037-8_24
    DOI: 10.1007/978-3-658-40037-8_24
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