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Employer Branding als Turbo für B2B-Marketing

In: Praxishandbuch B2B-Marketing

Author

Listed:
  • Michael Stangl

Abstract

Zusammenfassung Dieser Artikel beschreibt auf Basis aktueller Praxisprojekte und wissenschaftlicher Studien, warum Employer Branding für B2B-Marketers ein enormer Hebel sein kann. Es wird diskutiert, warum die herkömmlichen Job-Plattformen nicht mehr konvertieren und wie sich Marketers Geld und Zeit sparen können durch vorlagen-basierte Abläufe und Content-Formate im Kontext der Aktivierung der Arbeitgebermarke. Anhand von vielen Beispielen aber auch Key Performance Indikatoren (KPIs) aus dem Marketing wird dargestellt, wie B2B-Marketers gemeinsam mit deren Kollegen aus HR Employer Branding erfolgreich und effektiv initiieren, realisieren und messen können.

Suggested Citation

  • Michael Stangl, 2023. "Employer Branding als Turbo für B2B-Marketing," Springer Books, in: Uwe Seebacher (ed.), Praxishandbuch B2B-Marketing, edition 2, pages 367-390, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40037-8_10
    DOI: 10.1007/978-3-658-40037-8_10
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